Market due diligence
Understand a market before you commit.
The data room tells you about the company. It does not tell you whether the market underneath it holds. That work is usually a week of reading that ends in a document nobody updates.
Break the market into whatever the thesis turns on — segments, players, buyers — and score each against what matters to you. Research runs while you read.
The grid stays alive after the deal closes, which is when it starts paying for itself.
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